How to Write Headlines that Get Conversions
Posted on 09/16/2019
Writing the perfect headline can be tricky. There’s often pressure to craft something compelling enough that people will want to read further. People often don’t read past a headline, and that problem is getting worse in today’s over-saturated digital age.
If you’re ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.
1. Write a draft headline for your content.
When you draft your headline first, you have the opportunity to come back and tweak it later so it best fits the copy. Maybe your content took a turn and no longer matches the original headline. Your draft allows to have a basis for a potentially better headline later.
2. Write multiple headline options.
You’ll likely come up with your best headline toward the end of your list. Plus, you can use headlines you don’t choose in later pieces.
3. Use persuasive words.
Think about which headline you’d be more willing to click on:
You likely chose the second option, right? Its compelling wording made it seem like it would be more informative, when they could both be the same article.
4. Test your headlines.
Congratulations! You now likely have some fantastic headlines to choose from. The process of creating a great headline is easier than it seems, and if you keep following these steps, you’re sure to see conversions from your readers.
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868