Top Pointers for Effective Email Marketing
Posted on 04/08/2019
We’ve all received an email before that we immediately ignored, marked as spam or deleted entirely. If you’re a business owner, professional or marketer, you might be worried that this exact situation is happening to your emails. If that’s the case, then that probably means your emails aren’t getting the job done. Something has to change.
Fortunately, there is a plethora of ways to boost the success of your email marketing campaigns. Identify areas where emails fall short, then correct them. To get you started, we put together a few of our top pointers for effective email marketing. Let’s dive in.
1. Know your audience.
2. Focus on the subject.
3. Nail the preview text.
4. Avoid shouting.
5. Keep it simple.
6. Sign with a name.
When done correctly, email marketing plays a significant role in a company’s bottom line. If you fear your emails are consistently sent to the trash folder, then reevaluate their effectiveness. Keep these pointers in mind as you build a successful email marketing campaign and grow your business.
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868