How to Use Swag to Market a Business
Posted on 08/13/2018
When it comes to marketing a business, there are a variety of different avenues to choose from. There’s print advertisements, TV commercials, website, email marketing and of course, the wide, wide world of social media marketing. The options are limitless. However, there’s one tried and true marketing option which is as effective as it is useful: swag.
What is marketing swag, you ask? Swag are all things you can slap a business label on and give away to current—or potential—customers. Consider items like coffee mugs, hats, frisbees, etc. Everything you might receive at a convention. The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items. If you want to try a new avenue to promote your products, we have some ideas for how to use swag to market a business.
1. Come up with something new.
2. Tie it into your brand.
3. Offer quality products.
4. Cater to your audience.
5. Leverage social media.
Giving away free swag is one of the oldest and best ways to market a business. However, there are a few tips and tricks in order to make it as effective as possible. Take advantage of these tips next time you want to successfully use swag to market and grow a business.
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868