5 Steps to Creating the Perfect Infographic
Posted on 01/29/2018
According to TIME, the average human attention span is only eight seconds long. Compare this to the goldfish at nine seconds. Eight seconds. That’s how much time marketers have to grab consumers’ attention and drive engagement. When it comes to marketing online, the time can be cut even shorter.
For online marketing, the simpler, the better. Online consumers typically have a very low tolerance for long, drawn-out content that isn’t aesthetically appealing. The easier content is to consume, the better conversion rates will be for online marketers. Cue: the infographic. Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. But, how do marketers create infographics? Today we share five steps to creating the perfect infographic.
1. Decide what you want to say.
2. Collect your information.
3. Choose a template.
4. Customize your content.
5. Share the infographic.
When it comes to online marketing, infographics are extremely valuable. Though they may seem difficult to create, they don’t have to be. Follow these five simple steps the next time you want to create the perfect infographic to grow your brand.
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868