5 Halloween Marketing Ideas for Your Business
Posted on 10/31/2016
Happy Halloween! Did you know that after Christmas, Halloween is the second-highest grossing commercial holiday of the year? Talk about a huge money-making and marketing opportunity.
For your business, Halloween is more than just a fun time and cool costumes. It’s a chance to take advantage of seasonal highs and market your company to potential consumers. So how can you get started? Check out these five Halloween marketing ideas for your small business.
1. Decorate in the spirit.
Decorating for Halloween not only draws attention to your business, but it improves your brand image by showing your relatability and endearing fun qualities. Plus, don’t forget to get creative with some pumpkins!
2. Get spooky on social media.
You can even consider the idea of introducing a hashtag relevant to your business and Halloween. This allows followers to search the hashtag later on or use it themselves. For instance, #scarygreatproduct.
3. Host a Halloween contest.
A Halloween contest gets your business involved in the community and promotes your products or services through a family-friendly atmosphere.
4. Offer scary sales.
5. Trick-or-treat for your business.
For a more personable approach, ask an employee to offer candy to customers for the evening. You can even consider attaching your business logo to every piece of candy, so your brand remains after the evening.
This Halloween, don’t let potential sales pass you by. Take advantage of the holiday by getting in the spooky spirit and marketing your business to potential consumers. The results may be so great they’ll scare you.
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868