Why Your Worst Customer Isn’t Worth It
Posted on 06/25/2012
It’s not you, it’s me. I just don’t see this working out in the future. We’ve got different goals and they don’t line up. Sound familiar? Chances are you’ve had some part in these rejection lines, either as the rejector or the rejected. And no matter how they come, it still hurts. Oftentimes it’s the customers who are the ones that do the rejecting. But have you wanted to “fire” one of your customers?
Sure, you don’t want to turn away every customer because after all, they generate the revenue. But sometimes if the customer causes enough problems they may not be worth your time. You could already be losing money by offering more services than the problem customer is paying for, or by spending too much time on that customer when you could be helping twice as many new customers. So keep reading to find out why it’s okay to let your customer go if they’re giving you a bad vibe, and how to go about giving them the boot the right way.
How Do I Know If They’re Worth Keeping?
Envision your worst customer. Determine if the customer is worth your time by weighing your options. Make a list of the cons that would result in giving up their business, like a decrease in revenue. Then, make a list of pros, such as a stress-free environment or time to focus on other customers. If in the end you can afford to lose them, it’s probably in your best interest.
How Do I Fire Them?
Send Them Elsewhere
Tell Your Prices to Take a Hike
Remind Them of Your Terms
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868