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Memorial Day is just a few days away, marking the unofficial start of summer. Many of you will spend the much-needed, long weekend over the grill, at the beach or at your favorite outdoor retreat. Some will be remembering loved ones and those that served to give us the freedoms we have today. However, Memorial Day can also be a reminder to find unique ways to market your business. Here are a few ways to utilize holidays in your marketing plan.

Everyone likes a deal.
Two things come to mind to observe a holiday: spending time with family around a table filled with food and great sales at your favorite retail outlets. Choose a holiday and send a direct mail piece highlighting a special to drive more traffic to your business during your slow times.

Just say thank you.
Thank you is such an easy thing to say yet it is not said enough. Your customers appreciate knowing they’re appreciated. There are a number of ways to say thank you such as a handwritten note, a postcard or even a small gift. It doesn’t even have to be a holiday to appreciate your customers, but Thanksgiving is a great time to remind them they’re important.

Add some spice to your website.
If you visit Google often, you have probably noticed that the logo changes to mark special occasions. You can add some holiday flare to your website to put people in a festive mood.

Claim a holiday and make it yours.
If there’s a day on the calendar, chances are there’s a wacky observance. More than likely you can find one or two to tie in with your business objectives. Many of these holidays are fun and can offer great ideas for marketing promotions to keep your customers engaged in your business.