Leveraging Augmented Reality for Your Business
Posted on 01/02/2017
Using technology in your business and marketing efforts has countless advantages. Augmented reality offers one such technology with huge benefits for your company.
As a new technology, augmented reality (AR) has gained notable recognition within recent years. It provides a live view of something in the real world, augmented by some form of computer-generated overlay. This overlay is seen through a digital device, such as a camera on a smartphone or tablet, special glasses or a headset, and can be anything from an image or video, to data or an audio track. AR blends the real world and virtual reality to modify the viewer’s perception of his or her surroundings.
Technology sounds great, but how can it benefit your business? Turns out, in a lot of ways. Check out these ways you can leverage augmented reality to grow in 2017.
Augmented reality gives viewers real-time information.
Augmented reality has fun while being serious.
When your business stays up-to-date on the latest technology, it demonstrates adaptivity. Consumers are more likely to trust business they identify with, and augmentation literally reaches out to them through their screens and creates a fun, memorable connection.
How does it work?
How can your business get started?
Second, if your business isn’t ready to create its own app or start using augmented reality right now, that’s okay. Set yourself up for the future of technology by preparing data and content to embrace the upcoming opportunity.
Many experts predict that within a few years consumers will expect information about real and virtual objects in their environment to be readily available on their phones, smart glasses or earpieces. By preparing your business materials today for convergence, you will set yourself up for future success.
With augmented reality, you can create a virtual 3D experience for consumers to engage in from wherever they are, further promoting your brand. Help your business get involved in the technology craze this year through exploring the mixed world of augmented reality. By embracing the virtual world, you can continue to grow in the real world.
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868