The Power of Embracing Local Marketing
Posted on 05/09/2016
You gotta think BIG. Or, at least that’s the thinking when you start to get into the marketing world. There are billions of people out there, so how are you going to reach them all?
The answers might be closer than you think. Before you sink your teeth into the big, wide world of marketing, consider taking a closer look into your own backyard. Today, let’s talk about the benefits of local marketing for your business.
Kristie Notto outlined some reasons that local marketing is a great option in a recent post for the Huffington Post. Here’s what she had to say.
Real-Life Relationships Rock
Building trust happens when you know the person. Communicating only via technology makes building those relationships a little more difficult. Thus, real-life relationships rock for business!
Word of Mouth Still Works
You can even do promotions to encourage your true evangelists to shine. Offer free services or a discount if they refer a friend. Or, you could host a contest where your customers post online to reach all of their social media contacts. The person with the most likes could get a special prize. Get creative to get word of mouth marketing going in your local community.
Local Events Build Ties
Host events in your community to help get your name out there. Invite customers to come to an open house or a special event where they can see first hand what you’re up to that week. You’d be surprised at how many people are curious about the inner workings of your company. Plus, those face-to-face interactions help with the relationship building that we discussed earlier. Interaction is a beautiful thing for your marketing efforts.
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868