The Art of the Upsell
Posted on 12/19/2011
We can’t fault you for focusing on adding customers to grow your business. In fact, it speaks to the ambition that drove your business to the success you currently enjoy. But as the year wraps up and you’re running out of time to sign new customers, we’d like to redirect your focus to the people writing your paycheck each month—your current customers.
We’ve all heard over and over again that it costs more to add new customers than to keep existing ones. That makes upselling to your current customers critical to keeping your business in the black. Upselling keeps you relevant to customers even after you solve the problems they initially came to you with, and it makes your business relationship more profitable.
So rein in your marketing efforts toward the client you already have. Keep reading for four tips on increasing sales with upselling.
Happy and In It for the Long-Haul
Just Checking In
An Elephant Never Forgets (But Clients Do)
Share these ideas for increasing revenue through current clients with your sales and marketing team. Focus on the art of the upsell for a last-minute boost for your 2011 income.
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868