Let’s Give ‘Em Something to Talk AboutPosted on 10/31/2011Are people talking about your business? Your brand needs to pique enough interest to stay top of mind. Although social media is an absolutely essential way to harness the power of customer conversation, most word of mouth still occurs offline. Here are four fresh offline ideas to create buzz around your business. Embrace Your Errand-ness Tell a Story Add an interesting fact to the display, and you may get tongues wagging. The tidbit doesn’t have to be overly personal, but interesting enough to spark conversation. Your IT guru’s new Labrador may not matter to many, but if your receptionist golfed at St. Andrews last summer, you’ve struck gold. Sign Here Celebrate Minor Holidays The trick to making this idea work for you is advertising your special well in advance. Use word of mouth marketing to scare up some interest—because if they’re not talking about you, they’re not buying from you, either. |
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868
E-mail info@buchananprinting.com