Pepsi Says “No” to the Super Bowl
Posted on 02/01/2010
Cindy Crawford has the day off. Justin Timberlake will be safe. Bob Dylan won’t urge us to stay forever young. The Doritos crystal ball says that Pepsi will be taking a different approach this year.
One of the biggest days in advertising, where television spots run in the millions for big players like Budweiser, Coke and GoDaddy, will have less competition this year. For the first time in 23 years Pepsi will not be advertising during the Super Bowl.
Pepsi is turning to the internet with their Refresh Project in which consumers can suggest ways that Pepsi can improve their community. In this cause marketing campaign, consumers will vote where Pepsi will donate $20 million.
This is quite a statement for a marketing behemoth to rely on an online conversation with their customers to grow their market share. So if the big guys can do it, how can a company like yours use social media to grow your business?
Integrate social media.
Traditional advertising like television and direct mail is where you should use a direct sales approach. But don’t forget to ask prospects and customers to join your online communities like Facebook and Twitter in all of your marketing efforts to build the numbers involved in the online conversation.
Dedicate time to your profiles.
Respond. Respond. Respond.
By the way, voting opens today at www.refresheverything.com so lend your voice to Pepsi to make a difference in our community.
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868