A Sign That You’ve Made a Good Marketing Investment
Posted on 01/18/2010
Location. Location. Location. The mantra of a new business. Why? Visibility. But what makes your business visible? Signage. Signage Signage. Many make the mistake of thinking of a sign as just a name on the side of a building. It should be considered as part of an overall marketing strategy. Planning your signage can be one of the most important marketing investments you’ll make. Here’s why:
Increase Brand Awareness.
Increase Impulse Purchases.
Increase in Revenue.
So if you’re getting ready to start your business, be sure to add signage in your budget. If you’re a current business, go take a look at how you’re presenting your company to the outside world. Are you making the most of the location you worked so hard to find?
Buchanan Printing & Graphics, Inc.
1088 Boulder Rd. • Greensboro, NC 27409
Phone (336) 299-6868